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Las Vegas is getting a major upgrade with adidas’ latest move.
adidas officially opened the doors to its brand-new flagship store on the Las Vegas Strip, marking a major milestone in the brand’s expansion strategy. Located inside BLVD Mall at 3747 Las Vegas Blvd S, the two-story, 16,000-square-foot space is now one of adidas’ largest retail locations globally, signaling just how important Vegas has become for the future of sport and culture.
Long known for its glitz, nightlife, and entertainment, Las Vegas is quickly carving out its place as a major sports hub — and adidas is ready to meet the moment. With major global sporting events now a fixture in the city, the new flagship aims to serve both local fans and the millions of international visitors who pass through every year.
The store itself is a destination. Shoppers will experience a best-in-class selection of adidas’ latest performance gear, Originals, and premium lifestyle products — all spread across two thoughtfully designed floors. Standout features include:
- A dedicated Las Vegas “City Shop”, offering exclusive, Vegas-only adidas drops.
- A “Made For You” personalization studio, allowing fans to create custom pieces tied to special events.
- A 108-foot wraparound digital screen — one of the largest of its kind — delivering immersive brand storytelling on the iconic Strip.
- A fluid, movement-inspired layout enhanced by curated lighting, reflective materials, and subtle nods to Las Vegas throughout the space.
On the ground floor, customers will find adidas’ leading performance collections, designed to inspire movement and elevate athletes at every level. Upstairs, the spotlight shifts to streetwear and culture, with the brand’s Originals and lifestyle lines taking center stage.
“This flagship is uniquely tailored to Las Vegas’ role as a rising city in sport and culture. It reflects our commitment to supporting the growth of sport globally while delivering an unforgettable retail experience that captures the city’s energy, innovation, and creativity.” – John Miller, President of adidas North America.
The adidas Las Vegas Flagship Store is officially open as of April 25, 2025. For those headed to Sin City, it’s a must-visit — whether you’re looking to gear up, customize your fit, or just soak in the future of adidas retail.
