During Week 13 of the 2016 NFL season, adidas Football is helping players throughout the league speak their mind through the cleats on their feet via the #MyCleatsMyCause campaign.
Reflecting an intensive commitment to charitable causes, the 18-month long initiative finally unfolds this weekend as multiple players across the association use the #MyCleatsMyCause platform to share their stories while subsequently giving back. The cleats will help raise funds by course of the NFL Auction, where 100% of funds raised will be donated to charities selected by players.
NFL stars like Von Miller, Aaron Rodgers, DeAndre Hopkins, Emmanuel Sanders, Eric Berry, Vincent Jackson, Marcus Peters, Delaine Walker and Jordan Howard will all wear these custom adidas Cleats during Week 13. For more on #MyCleatsMyCause and the charities the players have chosen, check out The Players’ Tribune for full details.