adidas Announces Partnership with Pharrell

It’s official. As announced by @adidasuk on Instagram and Twitter early this morning, adidas and Pharrell are joining forces for a long term partnership. Pharrell has been spotted rocking adidas on the regular of late, from his many track jackets to his custom Stan Smiths. Most notably, Pharrell laced up a pair of custom adidas Instint His at the Oscars earlier this month. According to adidas, the first adidas Originals x Pharrell products will debut in the summer of 2014, so keep it locked to Nice Kicks for all future info on this exciting new partnership.

Pharrell performs in custom adidas Instinct Hi Pharrell performs in custom adidas Instinct Hi Pharrell in custom adidas Stan Smiths (photo by Kevin Winter/Getty Images via Just Jared)

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