10 Reasons Why Kanye West’s adidas Partnership Makes Sense

Yeezy season is in fact approaching, but as we now know, it will not be Air Yeezy season. Yesterday, Kanye West turned the sneaker world upside down by announcing a partnership with adidas. While West has had sky high success moving units with Nike and Louis Vuitton, this new deal with the Three Stripes is said to include footwear and extend into apparel. Though the “Red Octobers” may be a thing of the past, no longer on launch calendars or sofas, this pairing with adidas has great potential for fans of Kanye, footwear and fashion. Here are ten reasons why.


photo by Ilya S. Savenok/Getty Images via Zimbio

Kanye West has been a fixture of fashion week for the last five years, mainly as an attendee. For all the designers that turned him down as either a creative or a guest, it’s fair to assume that Kanye will turn up with his own show. Because of adidas Originals’ extensions of the Y-3 line and Jeremy Scott collection, the Three Stripes already have a foot on the runway in both Paris and New York. The same cannot be said of any other sportswear company that competes in the same space and has the same resources.

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