Todd Snyder, New Yorker and menswear designer for his namesake brand, today debuts his fifth installment in a series with New Balance influenced by his favorite cocktails. Given the heat of summer is already thick, Snyder looks to a rum favorite, the dark and stormy, to capture the essence of the season.
Topped by ginger beer yet made full with a large influx of dark rum, Snyder feels the drink’s unique coloring and juxtaposition of flavors is a strong representation of a proper summertime sneaker. “With its flavor contrasts and ombre hues, the Dark and Stormy is pretty much a perfectly designed beverage,” Snyder states. “Maybe it’s the rum and ginger beer talking, but it felt like the ideal reference for an elevated yet easygoing summertime sneaker.”
Utilizing the New Balance 998, lush marine blues and a sleek black companion enrich the premium silhouette which denotes suede and Horween leather trim. Todd Snyder x New Balance 998 “Dark and Stormy” is available exclusively at ToddSnyder.com for $218 USD.