Stephen Curry‘s first foray at the All-Star Weekend festivities were well documented as we get a behind-the-scenes look, courtesy of Under Armour Basketball. Taking viewers through an inside look at
Under Armour burst onto the performance basketball footwear scene in the fall of 2010 with a shoe called the Black Ice and a young, free-spirited point guard named Brandon Jennings, endorsing it. The Black Ice wasn’t the greatest performance shoe we had ever seen, but UA’s first attempt at a basketball shoe surely didn’t fall on deaf ears.
Pumped up for the postseason, Under Armour rises to the occasion with a slew of Nitro Low speed cleats for each NFL team in the playoffs this year. From the Packers to the Broncos, no team is omitted from the selection. First seen on the nation’s best prep athletes at the Under Armour All-America Football Game, the cleat is outfitted in the brand’s CLUTCHFIT material, providing superior lockdown and support. You can look forward to this foolhardy footwear releasing April 1st at Under Armour retailers for $85 each.
Seen on the feet of Stephen Curry himself, we get a detailed look at the Under Armour Anatomix Spawn “Away Stephen Curry PE ahead of its February 2014 release. With royal blue draped over the fuse upper, taxi comes in to provide help on the accents, coinciding with the Golden State Warriors color scheme. February of next year is the target month for these kicks to drop, so stay tuned to Nice Kicks for updates.
Under Armour announced a $150 million purchase today. Originating as a performance apparel line in 1996 with their moisture control clothing and expanding into the athletic footwear industry in 2006, Under Armour has always made progress a focal point. Their newest addition pushes the brand into yet another avenue, with the bold acquisition of MapMyFitness. Reaching over 20 million registered users, MapMyFitness is an open platform that seamlessly integrates more than 400 fitness tracking devices and sensors via GPS to provide users with the ability to map, record and share their workouts. Flagship brands MapMyRun and MapMyRide contribute to one of the largest fitness communities in the world, which will position Under Armour at the forefront of sports and technology and continue to improve how athletes train and perform.