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50 Cent: G-Units Outsold Jay Z’s Sneakers 6:1, Made $80M with Reebok

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In a recent interview with REVOLT, 50 Cent speaks about his sneaker deal with Reebok that took happened more than a decade ago (now I feel old). In the interview,

The Drop: Reebok Kamikaze I “Orlando”

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Reebok pays tribute to Shawn Kemp’s days playing with the Orlando Magic with this “Orlando” colorup of the Reebok Kamikaze I. These are available now at shopnicekicks.com for $115. Use

MMG x Reebok Shoe in the Works?

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Rick Ross took to Instagram just a little while back to give us a preview of what appears to be an upcoming project between Reebok and his label, Maybach Music Group, better known as MMG. The MMG lace tag is seen on what appears to be a Reebok Workout covered in metallic snakeskin. Stay tuned to Nice Kicks for more updates on these kicks. Bawse!

Reebok Retro “Elements” Collection

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Reebok’s retro résumé is a stellar one, with a stable of silhouettes that are deserving of regular homage. Doing it up in a major way, Reebok revives the Classic Leather, Workout Mid and NPC for their Retro “Elements” Collection. Packaging the trio in four different schemes, the set is seen in a vintage look, while also pushing the boundaries with more contemporary color swatches. Peep the pack below and stay tuned to Nice Kicks for release information as it becomes available.

Reebok Kamikaze I Black/Red Detailed Images

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While it might not get as much playing time on court as back in its heyday, the Reebok Kamikaze I continues to ramp up its street cred with a new Black/Red colorway. Lending to its status as an off-court option, smooth nubuck drapes the upper, as red and black work to tame the kick’s brash design. Following similar color blocking as the Black/Blue release to come before it, this Reebok Kamikaze I will land at Reebok retailers, in addition to Shop Nice Kicks, on Friday, March 14 for $115.

Video: Reebok’s Retro Shop Takes Over the Agenda Trade Show

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Back at it again in Las Vegas, Reebok turned up at the Agenda Trade Show, bringing their roster of music celebrities for the occasion. Turning the trade show floor into an old school barbershop, Rick Ross, Swizz Beatz, Cam’ron and French Montana were in attendance to not only kick a few freestyles, but also sit in the leather swivel chair for a fresh cut. Press play on the video up top to check out the cameo-filled festivities.

Distinct Life x Reebok GL6000 “Navy”

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The first collaborative sneaker revealed from a four-shoe set, the Distinct Life x Reebok GL6000 celebrates the official launch of the Distinct Life Dry Goods (DLDG). Creative Director Rick Williams designed this premium sneaker in partnership with Reebok, which features embossed leather, Distinct Life camouflage, ballistic nylon and nappy suede pops. This collab will be available via Burn Rubber on February 14th, with other top tier retailers receiving the shoe on the 28th.

Video: Reebok Classic “Laced Legends” Teaser

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Reebok Classic‘s “The Shop” series is set to bring you all the info on which Laced Legends are set to drop, and today we have a new teaser video for the