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Viral videos have become an extremely useful tool in promoting and/or marketing a product, especially in the sneaker industry. In the latest viral
DC Shoes and Hotel on Rivington have collaborated numerous times on special edition releases over the past couple of years. For the holiday 2010
At the beginning of September, we showed you this Mike Shinoda x SURA x DC Shoes Xander, and the majority of you really liked this collaboration. With
DC Shoes has used the Xander model in a number of collaborations with associates such as Mike Shinoda, Lemar and Dauley and Kendo Double Label.
Whenever DC collaborates with a skater of some sort, you can expect a very fresh design (see Jason Jessee). With that said, DC officially released the
Following the Admiral Silver we showed you earlier, DC has now released an exclusive Hotel on Rivington-assisted Admiral. Is this colorway better than
Previously, we have spotted DC using the high-top Admiral model as a collaboration silhouette. The BLENDS x DC Admiral and the Standard x DC Admiral
DC Shoes has stepped outside the confines of the sneaker game normalcy by creating the company's first signature shoe for a non-professional athlete.