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ASICS

In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.


ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements, a philosophy which still holds true today.


If you are looking to purchase the latest ASICS shoes, check out what we have in stock at ShopNiceKicks.com.


ASICS Gel Lyte III

ASICS Gel Lyte III
ASICS Gel Lyte V

ASICS Gel Lyte V
ASICS GT-II

ASICS GT-II
ASICS Gel Lyte Speed

ASICS Gel Lyte Speed
ASICS Gel Saga

ASICS Gel Saga
ASICS Gel Kayano Trainer

ASICS Gel Kayano Trainer


ASICS News

ASICS “CMYK” Pack

ASICS CMYK Pack

ASICS has been bringing the heat beyond just collabs lately. On deck now is a pack inspired by the CMYK printing process that utilizes polka dots of color. The pack represents the entire range of ASICS legends, with a Yellow Gel Lyte III, Red GT-II, Royal Gel Lyte III, and Black Saga. This preview has been brought to us by urbanpeople, but while they are not available quite yet, word is that they will hit stores in April.

Extra Butter x ASICS “Death List 5″ Exhibit Recap

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A sneaker collaboration release just wouldn’t feel right without a party. Extra Butter seized the opportunity to celebrate the release of the “Snake Charmer” ASIC Gel Lyte V while commemorating the entire “Death List 5″ with an exhibit this past weekend. Equipped with not only the components of the collection, other items of memorabilia were on display as patrons gathered for a fun-filled evening. Check out the photos below to glimpse at the festivities and drop your thoughts on the collection in the comments.

BAIT x ASICS Gel Lyte III “Basics Model-002 Guardian” Preview

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BAIT continues its run of strong ASICS collaborations with the BAIT x ASICS Gel Lyte III “Basics Model-002 Guardian”. Our first look at the shoe, courtesy of Hypebeast, reveals a fiery

Extra Butter x ASICS “Death List 5″ Full Collection

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Working in conjunction with ASICS, Extra Butter is set to drop a collection of five kicks. Dubbed the “Death List 5,” five models are chosen and outfitted drawing inspiration from Kill Bill’s Deadly Viper Assassination Squad. The California Mountain Snake, Copperhead, Cottonmouth, Sidewinder and Snake Charmer all get a silhouette of their own, for a true sense of originality. Check out the photos below to hold you over until release information is available.

ASICS Gel Lyte III White/Black-Purple Available Now

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Complex color blocking and electric hues have always been traits of the GLIII. This ASICS Gel Lyte III carries on the tradition using pink, purple, white, grey and black to

Ronnie Fieg x ASICS Gel Lyte V “Volcano” Preview

Ronnie Fieg x ASICS Gel Lyte V Volcano

New silo, same fire, Ronnie Fieg continues to bring the heat with a “Volcano” take on the ASICS Gel Lyte V. Previewed on the cover of Sneaker Freaker, this red hot rendition of the GLV sees a burgundy base, magma accents and rope laces. Premium nubuck and tough mesh make up the majority of the upper on this upcoming launch with release details undisclosed at the moment. Are you feeling the Ronnie Fieg x ASICS Gel Lyte V “Volcano”? Let us know in the comment section.

ASICS Gel Lyte III White/Black-Pink

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ASICS’ marquee model is no stranger to vibrant colors, and the latest ASICS Gel Lyte III fits right in the family. This new colorway features a white base that is tagged with black branding that keeps its hot pink toe and heel under control. Purple shades the lining and iconic padded split tongue, and a grey blocking accents the midsole. The traditional nametag is set in purple, and a three-toned pink, grey, and purple outsole will pop when you walk.

Sneaker Nicknames Explained: “Black Cat,” “Pure Money,” “Cervidae” and More

Sneaker Nicknames Explained: "Black Cat," "Pure Money," "Cervidae" and More

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Sneaker nicknames can derive from a variety of inspirations. Some sneaker companies and collaborators opt for local flavor, while others reach into other cultures for the first step in the creative process. We uncover the usage of both techniques in the latest installment of Sneaker Nicknames Explained. Let us know which sneaker nicknames you would like to see us explain further in the comment section.

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