words & photos // Jordan Keyser:
If invited by Nike, would you go to an underground dance party? Because that’s exactly what happened to me. I took a trip uptown to Washington Heights with Nike NYC for an exclusive launch party to unveil the Air Max 97 Ultra. In true Nike fashion the buildout, dubbed Station 97, was definitely on another level of impressive. Inspired by the late 90’s NYC underground rave scene, Nike and famed global music showcase The Boiler Room took over the subway stop at 162nd & Amsterdam Ave for an epic night.
Upon entering Station 97 I was met with walls covered with retro inspired Air Max 97 posters that featured facts about the classic Nike runner, as well as tons of 3M hits which lit up the room. As I continued my trip through Station 97, next up was a vast amount dispensers which featured some original Air Max 97 styles, some of the model’s rarest collaborative efforts, and a preview of the upcoming Ultra collection due out on August 4th and 5th.
After taking a walk down memory lane, I continued on and entered the party space for Station 97 where The Boiler Room TV was in the house broadcasting live as 3 different Dance music DJ’s took their turn gracing the stage and controlling the energy of the room. Throughout the night, servers could be found walking the event space serving a mixture of food and drinks including Lunchables inspired pizza, soft pretzels, snow cones, and last but not least, Jell-O shots.
Nike consistently innovates and modifies heritage footwear with the latest technology, so it only makes sense to celebrate the 20th Anniversary of the Air Max 97 with some updates to the classic runner designed by Christian Tresser.
Step inside Nike’s Station 97 to experience the event through my lens. Browse ahead for the full event recap.