Major releases bring out the best in creative ways shops build enthusiasm and energy for the big day. So far we have seen scavenger hunts, campouts in the cold, charitable drives, but this one takes the cake.
FOUR by Azzurro’s Black Adidas Yeezy Boost 750 contest requires users to submit a 15 second video to express their “Yeezy feeling.” Instagram user @streetstyleetiquette shared his video clip of him getting some new ink of the Adidas Yeezy Boost 750. Yes, tattooed. For life.
Remember folks, this is just a contest to be able to cop. He might not even end up getting the pair of the Yeezy Boost 750s, but let’s all hope for his sake that he does walk out with a pair.
Yeezy taught you.