Searching for next Air Jordan model results in NSFW Pics

Jordan Brand has had a love of roman numerals for ages, but since the Air Jordan XX, I wondered would they ditch the roman numerals in exchange for Arabic numerals for the thirtieth model.  The dilemma of course is that while Air Jordan XXX looks so grand, “XXX” on the internet and in many other arenas is a symbol for something very different than sneakers.

Just today Jordan Brand announced that the next model of the Air Jordan franchise would in fact be branded as the Air Jordan XXX, but Google Image searches for “Jordan XXX” will land you many images other than sneakers.

The issue is that “Jordan” is a popular name amongst many stars in the adult entertainment industry.  Pair the popular name with “XXX” and you get pages filled with porn.

While in due time, it is likely that these images will be replaced with results for shoes, there is a solid chance they won’t.  At least until images are released of the Air Jordan XXX or until the launch date in Chicago of January 14, 2016, kids looking for the new Air Jordans will get something else returned to them in the search results.