Nike Sportswear Grand Opening Event
In celebration of athlete competition in Beijing and its commitment to sports, Nike Sportswear launched a dozen unique short term retail installations, ranging from a boutique on a boat in Paris and a store in a refurbished theater in Los Angeles. These spaces are designed to give consumers a unique experience with the brand and to act as hubs for Nike in each respective city, mixing sports and the creative community.
The stores will stay open from 30-to-60 days and offer consumers a mix of Nike Sportswear product, all under one roof in unexpected locations. In Paris, the store is located on a boat moored in the Quai Henry IV. In London, a 290-square meter (3,000 square feet) space has been selected in the area where athletes will compete in 2012. In Los Angeles, Nike Sportswear will be located at The Montalbán, a historic theater in Hollywood. These pop up shops provide the world a sneak preview to the launch of the first stand-alone Nike Sportswear store at 21 Mercer Street in NY later this month, which launches with a special event on August 21st. Nike has also launched NikeSportswear.com, which for the first time, allows consumers to make purchases online. The site will be the digital home for Nike Sportswear, with new product offerings, updated news and facts, as well as local event notifications. Much will be in store for the grand opening of the Nike Sportswear Flagship Store. The doors will open to the public Friday, August 22nd with some unbelievable offerings we can’t even tell you about (yet). |

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In celebration of athlete competition in Beijing and its commitment to sports, Nike Sportswear launched a dozen unique short term retail installations, ranging from a boutique on a boat in Paris and a store in a refurbished theater in Los Angeles. These spaces are designed to give consumers a unique experience with the brand and to act as hubs for Nike in each respective city, mixing sports and the creative community.










I wonder what exclusives theyre gonna bring to the table….
Comment by 3lSuav3Chino — August 11, 2008 @ 8:55 pm
WOOOOHHOOOOOO.. AWESOME SECOND.. ERYBODY LOOOK AT ME IM SECOND!
LAME!
Comment by Dee — August 11, 2008 @ 10:56 pm
they should sell sbs online or at this new store, nike sbs are my favorites
Comment by yes — August 11, 2008 @ 11:00 pm
so when does the shop in LA open? do they all open on the 22nd?
Comment by sohail.lala — August 12, 2008 @ 1:57 am
Yea the one in LA is on Hollywood and Vine(The Montalban)it’s also the same place that released the Air Questo AF1 August 6th.
Comment by ACRYLICK23 — August 12, 2008 @ 3:24 am
uhh. so when are we going to be able to buy stuff online at nike sportswear? like maybe some AM90 infrareds that are pissing everyone off. ahh, again love for everyone but their hometown
Comment by jibbycanoe — August 12, 2008 @ 11:39 am
This looks dope I can only imagine what kind os stuff they have jumping off at that store really a must see for sho!!!
Comment by smitty23 — August 12, 2008 @ 1:41 pm
def gotta check it out
Comment by greenmaker24 — August 12, 2008 @ 8:39 pm
ahhh…New York New York!!! Next stop on the Iron Horse…Canal Street!
Comment by soloflight22 — August 13, 2008 @ 12:59 pm