Nike Air Force 25 Big East “Be True” Package
| Since many of the teams in the Big East are not affiliated or sponsored with Nike, they had to title the campaign and the package the “Be True” Package.
When Nike wanted to inspiration for their new Big East package of Air Force 25s, they took inspiration from a campaign they ran for the Dunks more than 20 years ago. The Nike Dunks launched with the campaign ‘Be True To Your School” which helped the shoe catch on as an instant hit. The shoes were on the hardwood and in the stands and have been ever since. While visiting Kickz Houston, we couldn’t pass up on the Pittsburgh edition Air Force 25s. We are now just going to have to wait to see if Nike will release special editions for other schools. |
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