New Nike “Laser Engineered” Advertising Campaign
| Nike has pretty much become synonymous with “unique and effective advertising campains.” Long before the days of “Just Do It”, Nike was setting the tone of how Fortune 500s needed to treat advertising to their business model.
These new outdoor ads by DDB Worldwide Communications Group Inc. for Nike have been spotted around Paris. The signs have Nike’s famous Air Max BW and Nike Tailwind 5+ (the best Tailwind in my opinion) lasered engraved. While they look like engraved steel while the sun is up, at nightfall these signs light up and can be seen from quite a distance. |
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