Jordan Brand Officially Debuts the Air Jordan XXX1

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True innovation often draws from breakthroughs of the past, bridging the gap between the two in efforts to evoke something foundational. Jordan Brand, in designing the all-new Air Jordan XXX1, traveled back to the inception of the signature line and the shoe that helped forge a culture.

Creatively fueled by the defiant Air Jordan 1 “Banned” which, in part, became an icon in its deviation from the NBA’s uniform policy, the shoe’s color blocking and overarching renegade mindset celebrates a departure from conformity – as does the design aspect of the Air Jordan XXX1.

Representing a balance of Jordan Brand’s tradition of game-changing performance and its transcendent style, the shoe is constructed in a lightweight one-of-a-kind Flyweave and leather upper, while well placed Swoosh branding strikes on a subtle nature.

Low-profile cushioning, critical for Michael during his playing days, is well noted with the implementation of FlightSpeed technology with full-length Zoom Air that enhances court feel, responsiveness and lateral support.

Give this Air Jordan XXX1 “Banned” an official look below. The shoe is set to release on September 3 at select retailers and Jordan.com.

Air Jordan XXX1 Banned
Air Jordan XXX1 Banned
Air Jordan XXX1 Banned
Air Jordan XXX1 Banned
Air Jordan XXX1 Banned
Air Jordan XXX1 Banned
Air Jordan XXX1 Banned
Air Jordan XXX1 Banned
Air Jordan XXX1 Banned
Air Jordan XXX1 Banned
Air Jordan XXX1 Banned
Air Jordan XXX1 Banned
Air Jordan XXX1 Sketches
Air Jordan XXX1 Sketches
Air Jordan XXX1 Sketches
Air Jordan XXX1 Sketches
Air Jordan XXX1 Sketches
Air Jordan XXX1 Sketches

 

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