Concepts and adidas Open New Store in Boston

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Concepts and adidas today open their first-ever adidas-exclusive boutique in Boston.

Located at 73 Newbury Street, a space that has traditionally housed streetwear gems and high-end specialty stores, the brick and mortar offers a refreshing take on retail with collaborative buildouts through a minimalist, 1200-square foot designed haven encapsulating the very best adidas products.

Stocking lifestyle and performance items for both men and women, contemporary franchises like the Ultra Boost, NMD, EQT, Hardan and AlphaBOUNCE all help fill the walls and shelves of the budding shop.

Take a look inside the boutique below and stay tuned for more from this new Concepts x adidas retail partnership.