A Closer Look at the Under Armour HOVR™ Phantom

An animated closer look — by Maxim Zhestkov – at the HOVR™ Phantom delves into the build of the dynamic runner. Conceptualizing the sneaker as a nexus of functionality and technology, Under Armour touts it’s the “perfect combination of cushioning, energy return and longevity.”

Within the sole, which is built from durable rubber with optimized traction and flex, lies the key features of the footwear. The wearer’s stride is aided by Under Armour’s proprietary HOVR™ system built from a soft durometer foam and wrapped in an energy web — providing responsiveness and increased kinetic return. An embedded sensor completes the tech setup to provide connectivity to the MapMyRun app. Contrasting the utility of its lower-half, the upper features a blend of materials that serve to secure and support the foot. Knit — on the toe and ankle collar — and the perforated chamois secure the foot while Speedform 2.0 promotes medial and lateral comfort.

Watch the featurette on the sneaker’s latest black colorway below and head over to UA’s website to purchase the latest HOVR Phantom on March 16.