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Breaking Through: The Influx of Chinese Brands in the NBA

Breaking Through: The Influx of Chinese Brands in the NBA

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This NBA season has been filled with memorable Kicks on Court moments. One of the more interesting observations, however, has been the increased presence of Chinese footwear. In the 2013 NBA Finals, there are four players, including superstars Dwyane Wade and Tony Parker, who lace up sneakers from Chinese brands Li-Ning and PEAK. It seems that Chinese brands are beginning to gain traction, and with more and more players lacing up PE versions of sneakers, it is only a matter of time before one of these brands snag at least one more megastar. As we take a look a the Breakthrough of Chinese Brands in the NBA, one can only project who the next star will be.

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PEAK Team Lightning “Finals” Tony Parker PEs

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The San Antonio Spurs are in the NBA Finals for a fifth time since 1999. Their point guard, Tony Parker, is under contract with Chinese brand PEAK, and images recently released revealing the PEs Parker will be wearing during said Finals. The PEAK Team Lightning “Finals” Tony Parker PE features two pairs of kicks, with one decorated in a white/gold makeup while the other in red/gold. Make sure you turn in tonight as the Spurs and Heat face off in Game 1.

PEAK Battier 7 Lite “Finals Away” PE

PEAK Battier 7 Lite "Finals Away" PE

Shane Battier is heading to another NBA Finals but what will the PEAK signature athlete be rocking? Images have surfaced of the PEAK Battier 7 Lite “Finals Away” PE. The Battier 7 Lite features an all-leather upper with a black-colored base and gold detailing. The most notable feature of the “Finals Away” Battier 7 is the Shane Battier’s bat logo emblazoned on the inside panel of the sneaker. Look for these to be rocked by the 3-point specialist in the 2013 NBA Finals.

Tony Parker Unveils His New PEAK Shoes

Tony Parker Unveils His New PEAK Shoes

Yesterday, it was reported that Tony Parker left Nike to sign with Chinese brand PEAK. Today, the Spurs point guard shared his new PEAK sneakers, sporting San Antonio colors and

Tony Parker Signs with PEAK

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Tony Parker Signs with PEAK

PEAK Kidd “2011 NBA Finals” PE

PEAK Kidd "2011 NBA Finals" PE

At age 38, Jason Kidd will become the oldest guard to start a game in an NBA finals when the Dallas Mavericks face the Miami Heat tonight. PEAK has supplied

PEAK Relentless Javale McGee PEs

PEAK Relentless Javale McGee PEs

Javale McGee was one of the big surprises in this year’s NBA All-Star Dunk Contest (see our Kicks On Court 2011 NBA All-Star Weekend Recap). Some onlookers felt he had

PEAK Kidd III Blue/Black

PEAK Kidd III Blue/Black

A few years ago basketball fans were ready to write off Jason Kidd as a top point guard and sneakerheads were ready to write him off when he left Nike.