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Before there was the Swoosh, there were two visionary men who pioneered a revolution in athletic footwear that redefined the sneaker industry.

Bill Bowerman was a track and field coach at the University of Oregon, who constantly searched for ways to give his athletes a competitive advantage. He experimented with different track surfaces, re-hydration drinks and innovations in running shoes. But the established footwear manufacturers of the 1950s ignored the ideas he tried to offer them, so Bowerman began cobbling shoes for his runners.
Phil Knight was a talented middle-distance runner from Portland, who enrolled at Oregon in the fall of 1955 and competed for Bowerman’s track program. Upon graduating from Oregon, Knight earned his MBA in finance from Stanford University, where he wrote a paper that proposed quality running shoes could be manufactured in Japan that would compete with more established German brands. But his letters to manufacturers in Japan and Asia went unanswered, so Knight took a chance. You can say that chance paid off quite nicely.
Today, Nike continues to seek new and innovative ways to develop superior athletic products, and creative methods to communicate directly with our consumers and is now one of the largest, most known brands around the world.

If you are looking to purchase the latest Nike shoes, check out what we have in stock at ShopNiceKicks.com.

Nike SB Blazer Canvas “Two Up”

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Having retired as a basketball kick and enjoyed its repurposing as a skater, the Nike SB Blazer is ready for summer shredding in a Canvas rendering, for a “Two Up”

Nike SB Project BA “Hacky Sack”

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Nike SB’s “Hacky Sack” infatuation continues as the Project BA is the latest to turn up bearing the footbag textile. Falling in line with the Janoski and Koston, Brian Anderson’s sig gets in on the recent trend, ditching seams and draping its upper in the multicolored material. The “Hacky Sack” Nike SB Project BA will be available this Saturday, April 19 at Premier.

Nike WMNS Roshe Run Hyperfuse Sail/Medium Orewood Brown

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The Nike Roshe Run makes use of Hyperfuse material on one of its latest, as the Sail/Medium Orewood Brown has now touched down at retailers. The off-white color of sail makes up the entirety of the upper, upholding the Roshe Run’s status as the consummate summer sneaker, as medium orewood brown is splashed on the laces and the shoe’s nidsole. While supplies last, the Nike WMNS Roshe Run Hyperfuse Sail/Medium Orewood Brown is available now at Titolo for €91 (~$126).

Baohaus x Nike SB Dunk High “Chairman Bao” Detailed Images

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Nike SB’s rendezvous with Eddie Huang and Baohaus NY has yielded an SB Dunk High, dubbed the “Chairman Bao,” and it is now seen here in detail. Similar to recent looks at the SB Dunk High, beige terry cloth-like suede drapes the upper, with white doing work as an accent on the laces, tongue and inner lining. Polarized blue creeps up on the outsole, with the color also touching upon the tongue tab. The Baohaus x Nike SB Dunk High “Chairman Bao” is now available at select Nike SB retailers.

The Drop: Nike Dunk Sky Hi Essential

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Premium paneling and straightforward style define the new Nike Dunk Sky Hi Essential. Multiple materials are utilized to compose this Dunk Sky Hi for the ladies, offering a detailed option in simplistic fashion. A mesh base is paired with a nylon tongue, housing long-haired suede overlays and a reflective plastic Swoosh. Dressed in all black across the entire upper, white is the only contrasting color, seen on the tongue tag and midsole. Raise your rotation with a pair of the Sky Hi today for $100 at shopnicekicks.

Nike WMNS Free Flyknit 4.0 “Bright Crimson”

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The latest and greatest from Nike’s striding subsidiary is now available in a loud new colorway, exclusively for the ladies. With the appearance of a multicolored sock, but the comfort

USATF and Nike Announce New Long-Term Partnership

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The brand that was originally founded on a track in Oregon now has a new long-term partnership with the national USA Track & Field program. Originally joining forces in 1991, Nike has announced that the brand will significantly increase support of all USATF programs through the year 2040. Since being founded by U of O track athlete Phil Knight and his coach Bill Bowerman in 1964, Nike has been affiliated with USATF many times in the past, most notably when Olympic gold medalist Michael Johnson donned metallic gold Swoosh spikes. Nike has exclusively designed and provided the Track & Field uniforms for the last six Olympic Games, and will maintain its status as the exclusive sponsor and supplier in the footwear, apparel and retail categories. On top of the main stage, Nike will now fully support Paralympic and masters teams with USA gear and will outfit all participating teams in international competitions, from the Olympic Games to the World Junior Championships.

Are you going to pick up some new Nike USATF gear? Drop a comment in the feedback space below with your thoughts on the partnership through 2040, and keep running to Nice Kicks for all of your sneaker news and information.

Nike “Stronger Every Run” Collection

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Born from running roots, Nike continues to build on their legacy with the release of the “Stronger Every Run” Collection. The Free Run 5.0 and Lunaracer+ 3 have been chosen to represent the brand and Boston 2014, with each displayed in both men’s and women’s versions. A combination of white, black, electric green and metallic silver is seen on the color palette of each sneaker, with each one mixing it up for a different vibe. The Nike “Stronger Every Run” Collection is now available at Nike.com while supplies last.