Hip-hop has long been a young man’s sport, but gaining the respect of the OGs remains a valuable rite of passage on the ascent to the top. For Joey Bada$$, that’s never seemed like much of a struggle. Although only 19 years of age, the Brooklyn MC has quickly earned favor from numerous legends, collaborating with DJ Premier before he was old enough to vote, and slated to work with Pete Rock on his upcoming debut album, B4.DA.$$.
The term ‘OG’ is frequently heard in the sneaker culture, but it’s typically used to label a pair of kicks rather than an individual. Fat Joe is a person worthy of the title in every sense. The original Celebrity Sneaker Stalker headliner, Joe’s Jordan debuts pre-date the column, with many of his music videos and TV spots serving as unofficial Sneak Peeks.
Approaching the 10 year anniversary of his infamous ‘shoe lick’ on MTV Cribs, Joey Crack is back with MTV2 for the new series Off the Bat from the MLB Fan Cave. On the eve of the premier, we catch up with Joe to talk Jordans, Air Force 1s, PEs, baseball and his Sneakerhead Mount Rushmore. Read on to see who makes his list.
Major label sneaker brands usually spend big money on basketball players. Football players? Not so much. Back in 1996, Keyshawn Johnson and adidas broke the mold by releasing the adidas Key Trainer, the first signature model designed for and endorsed by a wide receiver. Baring the nickname of the #1 Draft Pick, Keyshawn joined the likes of Michael Jordan and Shaquille O’Neal by becoming one of the only athletes to receive a signature shoe as a rookie. With a big name, big game and big personality, Keyshawn endorsed the Key Trainer on turf and on TV as a Jet, becoming an All-Pro player and accomplished author (Just Give Me The Damn Ball) within his first three seasons.
Nas, the rap mogul, songwriter and actor, will soon add shoe store owner to his resume. The Queens native is set to bring 12AM Run, a new Las Vegas-based sneaker boutique to The LINQ, a $550 million open-air retail, dining and entertainment district. The new space, which will play host to a number of sneaker and apparel brands, is set to open its doors some time in March.
We recently caught up with Nas in Los Angeles to discuss the origin of the store, how the idea of creating a new boutique came about and what we can expect from 12AM Run. In today’s video interview, Nice Kicks’ own George Kiel sits down with Nas and along with co-owner Nick Sakai to discuss everything you need to know about the latest sneaker boutique on the block, 12AM Run.
No, this is not a Sneak Peek. We’re sorry if you were looking for that.
This is just Curren$y, one of the flyest rappers out, discussing and comparing two of his favorite collections: cars and kicks. Fresh off of NBA All-Star Weekend in The Crescent City, the New Orleans-bred artist invites us over to chill out, talk kicks and analyze his automobile collection in relation to some of his favorite sneakers. In a sense, welcome to a showing of The Drive-In Theatre.
“Look at my player. He has Foamposites on.”
On a tour bus parked directly across the street from the Austin Music Hall venue in which he just performed, Wale, the person who has as much to do with the Foamposite off court as Penny had to do with it on court (let’s be honest here) is chilling with his right hand man – Sneaker Man Dan – and the rest of his crew while playing a game of NBA 2k13 with up-and-coming rapper Tory Lanez. The player he speaks of on the television screen is wearing “Dark Neon Royal” Foamposites, while Wale himself is comfortably dressed in a Vancouver Grizzlies throwback jersey with “Gamma Blue” LeBron 11s gracing his feet. His alternate sneaker option? A pair of Mags, which are placed neatly inside of a Louis Vuitton suitcase next to him on the couch. That’s neither here nor there, though, because he’s focused on one thing. Well, two things: beating Tory Lanez and intensely illuminating his feelings about the sneaker world he grew up in.
In the midst of pausing the game, resuming it and pausing it again, Wale simultaneously dominates through the controller and conducts a lighthearted but serious conversation about the state of the sneaker world with members of the Nice Kicks team. Passionate to say the very least, the “88″ rapper vehemently stresses the difference between the shoe culture back then and now, delineates the D.C. sneaker scene and shares why he passed up on three million dollars in an attempt to protect the culture.
Pause the game, and hear him out.