Pre-PUMA Dassler Days

Brothers Rudolf and Adolf Dassler found the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) in Herzogenaurach, Germany in July of 1924. Only 12 years later, Jesse Owens took home four gold medals at the 1936 Berlin Olympic Games while wear Dassler shoes officially putting the brand on the map globally. Owens was not alone - many world class athletes wore Dassler shoes at the 1936 Olympics winning a total of 7 gold and 5 bronze medals as well as setting two world and five Olympic records.

Rudolf starts PUMA

Following a falling out between Rudolf and Adolf, the two brothers went their separate ways in business, but remained in the same industry of sports footwear. On October 1, 1948, PUMA is founded as the brothers divide what was built together for so many years. That same year, PUMA releases it first soccer boot, the Atom. In 1950 in West Germany's first game post World War II, many players on the team wore PUMA including the scorer of the first Post-War goal, Herbert Burdenski.

Trademark Branding & Form Stripe

After two decades of success on the pitch and track, PUMA officially unveiled its branding and unmistakeable form stripe in 1958 as Brazil wore the brand in it's World Cup victory over Sweden. Four years later in 1962, Pele helps lead Brazil to another World Cup Title and takes home the honors of best player in the tournament while wearing PUMA boots. Pele would later repeat history in 1970.

1968 Olympics

In the 1968 Olympics, PUMA was at the center of history yet again when Tommie Smith took home the Gold Medal in the 200 meter event, but standing atop the medal stand, he and teammate John Carlos wear black leather gloves and salute the Black Panther Party in a protest of racism at home in the US. It was only 32 years prior that Jesse Owens took home all of those Gold Medals before Adolf Hitler in Nazi-run Germany.

PUMA enters basketball market

Since the brand's inception, athletics and soccer were the two primary sports of focus for PUMA, but by the late 60's, the brand began to introduce models tailored for a variety of other sports. One included in this move was basketball. PUMA introduced the Basket in 1968 which provided a great alternative to vulcanized shoes by Converse, Pro-Keds, and PF Flyers. The rubber cupsole and leather upper not only provided better protection to one's foot, but was much more durable than traditional canvas uppers. Also offered in a suede upper, the Basket was known as the PUMA Suede which saw a legacy stretch far beyond the courts as an off court classic and favorite of b-boy dance crews.

Walt "Clyde" Frazier

At the center of the basketball world is New York City, Madison Square Garden, and the New York Knicks. All eyes were on the Knicks in 1970 as they took home their first NBA Championship lead by Walt "Clyde" Frazier. Clyde had a deal with PUMA and wore the form stripe with pride during the Championship run, but what was to come was something that had never happened before in history - a signature shoe.

Sneaker historians have long argued whether or not Bob Cousy's All-American was in fact a signature shoe, but the PUMA Clyde was the first shoe named after an NBA player worn by the NBA player and heavily marketed with that NBA player's likeness on and off the court.