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Breaking Through: The Influx of Chinese Brands in the NBA

Breaking Through: The Influx of Chinese Brands in the NBA

This NBA season has been filled with memorable Kicks on Court moments. One of the more interesting observations, however, has been the increased presence of Chinese footwear. In the 2013 NBA Finals, there are four players, including superstars Dwyane Wade and Tony Parker, who lace up sneakers from Chinese brands Li-Ning and PEAK. It seems that Chinese brands are beginning to gain traction, and with more and more players lacing up PE versions of sneakers, it is only a matter of time before one of these brands snag at least one more megastar. As we take a look a the Breakthrough of Chinese Brands in the NBA, one can only project who the next star will be.