As the news emerged late last night of the Air Jordan 3 “True Blue” making its return to retailers this Black Friday, plenty of sneaker enthusiasts were jumping for joy at the return of the iconic silhouette and colorway for the first time since 2011.
In addition, the notable accentuation of the “Nike Air” branding will certainly be a hit as well, as we present the latest edition of Throwback Thursday detailing the entire history of the aforementioned makeup.
To see the entire history, flip through the pages below to enjoy.
Grounded: MJ’s Dilemma
There was plenty of speculation as to whether or not MJ would decide to move on from Nike prior to the Air Jordan 3. With his career hitting some adversity due to injuries, such as a broken foot, MJ and his collective brand were in a bit of a predicament. Michael’s distaste for Nike at the moment would be due to the sudden departure of the Air Jordan 1 creators and MJ confidant’s in Robert Strasser and Peter Moore.
Looking to boost the brand entirely, the Air Jordan 3 would mark the turning point in arguably one of the most significant sneaker brands in the world, as Tinker Hatfield would design the famed silo.
