adidas is Set to Host Custom Women’s Sneaker Auction

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adidas teams up with Refinery 29 to host a custom sneaker auction where renowned female artists are selected to create one of a kind designs for the Ultra Boost X.

Known as the “BOOST the Nation” initiative, this collection is created for women while tapping the inspiration of various female artists. Each variation takes certain design elements from different US states for an individualized look.

Intended to unite creativity through sport and individuality, this capsule’s proceeds from the auction will be donated to Women Win – an organization that encourages women to develop qualities through leadership and playing as a team in sports.

Launching July 4, this 50-shoe collection will become available online at adidas.

adidas Ultra Boost X “BOOST the Nation” adidas Ultra Boost X “BOOST the Nation” adidas Ultra Boost X “BOOST the Nation” adidas Ultra Boost X “BOOST the Nation”

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