This past weekend, adidas Originals transformed The Lot in West Hollywood into a ‘beach party’ to launch its latest collaboration with musician and style icon Pharrell Williams. Some of the celebrity attendees included A$AP Rocky, Big Sean, DJ Khaled and Tyler the Creator.
‘Pink Beach’ is the theme of the Spring/Summer 2016 range, and the concept came to life through an immersive, dreamlike event installation within a bright pink studio space featuring floating white clouds, pink sand, pink umbrellas and pink palm trees. Inspired by the magic of island culture, ‘Pink Beach’ is a bright, colorful, high-energy collection of footwear and apparel that combines Pharrell’s signature aesthetic with the bold design and performance of adidas to create a series of unique summer-ready looks.
Pieces feature a wild explosion of riotous color and swirling graphics of flowers, hearts, suns and peace signs. These graphics are alternately printed and embroidered giving the pieces a premium handmade quality. Pharrell’s footwear designs offer chic, comfortable styles that speak directly to his island inspiration. All shoes include hyper-color liners featuring psychedelic anatomical drawings of the human foot—a singular Pharrell touch that speaks to his imagination and creative spirit.
Check out photos of the range and attendees below.
Big Sean and Jhene Aiko (Photo by Kevin Mazur/Getty Images for 42West) Big Sean, Pharrell Williams and Tyler the Creator (Photo by Kevin Mazur/Getty Images for 42West)” Woodie White, Jon Wexler and Iban Jasper (Photo by Kevin Mazur/Getty Images for 42West)” A$AP Rocky (Photo by Kevin Mazur/Getty Images for 42West)” DJ Khaled and Pharrell Williams (Photo by Kevin Mazur/Getty Images for 42West)” Pharrell Williams x adidas “Pink Beach” Collection (Photo by Kevin Mazur/Getty Images for 42West)
