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Surely it’s happened before, and we can certainly pinpoint an exact time with more research, but it’s certainly been a long period since adidas has been this hot and this visible throughout sneaker culture.
They’re doing this in a number of ways. One of the more impactful strategic plans is fusing heritage-based styles with modern technological updates. Case in point, the adidas EQT ADV Support – an impeccable bridge of old and new evoking foundational aesthetics.
This new rendering, which pulls from the EQT line’s 1991 color palette, is set to release at adidas Originals accounts on July 1. Take a closer look and let us know if you’re feeling these.
