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About Nice Kicks

Nice Kicks sign at retail space in Austin, TX

Nice Kicks
2815B Guadalupe St
Austin, TX 78705

Twitter: @nicekicks & @shopnicekicks
Instagram:  @nicekicks & @shopnicekicks




From humble beginnings, Nice Kicks started in the spring of 2006 in a spare bedroom with one mission: To provide shoe-enthusiasts authoritative, accurate, and credible news, information, and history about sneakers.

Matt Halfhill, founder and publisher, recognized the frustration within the community of relying mostly on message boards and rumors to find credible information.  For years, shoe-enthusiasts relied on message boards and forums for information pertaining to sneaker release dates, pricing and availability.  However, more often than not, many felt frustrated due to the lack of in-depth and accurate information.  In order to address this problem, Nice Kicks was launched to offer readers a daily destination for credible information, sneaker history, and an expert opinion.

Within its first year, NiceKicks.com broke numerous stories about highly anticipated sneakers and gained the attention of highly respected media outlets including The Washington Post, Wall Street Journal, the Associated Press, and The Oregonian.

Since its inception, Nice Kicks has established itself as the leader in sneaker information on the web, growing from a few hundred visitors a month, to now reaching over 3 million unique visitors a month.  Nice Kicks provides daily news from the sneaker world and creates original content including features like Kicks On Court and Sneak Peek.



Kicks on Court is a regularly updated column that features original informational content and related relevant media about the shoes and sneakers worn by amateur and professional basketball players.  Follow our senior editor, George Kiel as he takes an in-depth look at footwear and the world of basketball from interviews and reviews to recaps of sneakers worn by players in the NBA, WNBA, and NCAA.

You can find out more about KICKS ON COURT by visiting http://www.nicekicks.com/tag/kicks-on-court/

For more information or submissions, please e-mail KicksOnCourt@nicekicks.com



Sneak Peek is a regularly updated streaming web series that showcases the sneaker collections of celebrities, athletes, and other notable personalities.  Tune-in to each season of Sneak Peek to get a look at some of the largest, rarest, and most unique sneaker collections found around the world.

You can find out more about SNEAK PEEK by visiting http://www.nicekicks.com/tag/sneak-peek/

For more information about Sneak Peek or to send in a episode submission, please e-mail SneakPeek@nicekicks.com



Matt Halfhill, Founder + President + Editor-in-Chief

Fresno, California born and raised with a stop over in Grenada, West Indies then Victoria, BC to finish off high school and begin College.  From Athlete’s World part time Sales Associate to Publisher of Nice Kicks, sneakers have always been a huge part of my life.  I met my wife talking about sneakers and have been able to make a career out of one of my passions.

Die hard Fresno State Bulldogs fan.  Longhorns, Cowboys and Spurs can do no wrong (almost).  Californian by birth. Texan by choice. Hook ’em.

Twitter: @matthalfhill & @nicekicks


Allison Halfhill – Director of Operations

Little did my mother know that having her second child on February 17th would pre-determine her to a life dedicated to all things sneaker related.  Growing up in Vancouver, BC I was surrounded by much of what shapes sneaker culture today – Michael Jordan on tv, hip hop on the radio, skateboarding on the streets and fashion everywhere in between.

The day I met Matt, sneakers became my life’s goal as it was his.  10 years and four kids later we now live in Austin, TX and come to “work” everyday, doing what we love.

Twitter: @AllisonHalfhill
Linked In


Peter Sim

Director of Brand Development for Nice Kicks. Born in Brooklyn. Grew up in Houston. Live in Austin. Happily married.  University of Texas alum (’05, ’12).  Korean-American.  Fan of sneakers, Houston and Longhorn sports, DJ Screw, and Tex-Mex.

Twitter: @PeterSim
Linked In



George Kiel III 

Houston native and graduate of Texas State University. Associate Editor at Nice Kicks, and I eat, sleep and breathe basketball. You’ll probably find me in a press box, musty locker room or a celebrity’s closet.

Twitter: @Geokthree
Instagram: @Geokthree


Ian Stonebrook

Ian Stonebrook is a senior staff writer from Okemos, Michigan. He enjoys basketball, hip-hop, fashion, golf, yoga, and the outdoors.

Twitter: @IanStonebrook
Instagram: @IanStonebrook


Jordan Howenstine

Jordan Howenstine is a full-time Staff Writer for Nice Kicks who is originally from Lansing, MI. He is a sneaker enthusiast and basketball addict who represents Oakland University, the Detroit Pistons, and the San Antonio Spurs.

Twitter: @AirlessJordan
Instagram: @AirlessJordan


Michael Parsley

Austin Native. St. Edward’s Hilltopper. Nicekicker since ’09. Check me out in #LiveLooks.
Twitter – @MikePDiddy
Instagram- @MikePDiddy



Sid Ashford

From interviewing athletes to parading the closets of celebrities, I’m them guy behind the camera who captures those magical moments you see in Nice Kicks’ videos. If you guys don’t mind, I want to give a shout out to Spike Lee, Hype Williams, Kobe Bryant and my T-Jones.

Twitter: @SidAshford
Instagram: @SidAshford


Kin Kwan

Studied Radio, Television, and Film at the University of North Texas.  An avid filmmaker and photographer.





Greg Grovey II – Store Manager

Twitter: @danupe
Instagram: @danupe