This Saturday, the Jordan Spizike is getting the retro treatment for the first time. Originally launched in 2006, the model has seen its highs and lows over time, but the Spizike has ultimately cemented itself as a staple of the Jordan Brand franchise, working its way into the rotation of many wearers and readers.
In a bizzaro world scenario, the return of the “OG” Spizike will likely be overshadowed this weekend by an Air Jordan 6 release oddly enough inspired by the hybrid it derived from. Nevertheless, the Spizike retro release registers as fresh yet familiar, and potentially more popular in 2014 than it was in 2006. With that in mind, we track the progression of the Spike Lee signature from its inception to its re-release.
In July of 2006, the world saw the Jordan Spizike for the first time. Attendees at a surprise Sole Collector event got a glimpse at the shoe in the hands of Gentry Humphrey, while the web saw and discussed the new silo on the likes of Nice Kicks and Nike Talk.
Opinions were mixed. Truthfully, a lot of old heads and purists thought the Spiz’ikes siz’ucked. Hybrids read more as rude than revolutionary to a consumer that grew up not only buying Air Jordans but watching the man himself play. While new colorways, ‘Jumpman Air’ branding and material swaps on retro releases were cause for complaints and forum revolt, merging the most iconic Mikes and selling it for $175 was downright disrespectful to some.
At the same time though, things were changing in footwear and fashion. A generation of sneakerheads that fell in love with Air Jordans first and Michael Jordan second were making noise in the marketplace by consuming in bunches. More concerned with standing out than celebrating a legacy, wild colorways saw more embrace and represented a culture that truly wanted to be more like Spike than Mike. Even for the hardwood raised retro retainer, having a closet full of White/Red-Black and Black/Red releases was getting redundant and limiting wardrobes. New colorways on old classics were slowly gaining steam and new models like the Spizike were merely the next step. In October of 2006, the Jordan Spizike released at retail in limited fashion to the tune of just over 4,000 pairs.