After announcing Los Angeles Clippers guard Jamal Crawford as a global brand ambassador, BRANDBLACK held a launch party in their hometown. Collaborating with MIRRORmirror International, the new brand held their debut event at the oldest movie studio in LA- Mack Sennett Studios. Mirroring their company vibe that focuses on image and performance, the event showcased their staple BRANDBLACK Raptor Mid. Clippers superstars Chris Paul and Blake Griffin were in attendance to support their teammate, and Kendrick Lamar was also on hand to take in the launch, which included a video installation and half-court run to showcase their performance sneakers. Check out a photo recap of BRANDBLACK’s launch party below, and keep Nice Kicks bookmarked for everything sneakers.

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Photos by Edmyr Erok Barayang