After the success of ParaNorman’s #WeirdWins contest, more external entities are creating special edition sneakers, this time with the help of Nike iD. Honey Nut Cheerios has teamed up with Nelly to launch the #MustBeTheHoney campaign, which includes limited pairs of the Nike LeBron X “Must Be The Honey” iD. This exclusive LeBron iD is completely yellow, accented by a black Zoom Air unit and eyelets. Distributed to the likes of Bow Wow and Angela Simons, each pair is individually numbered and features Buzz the Bee and “Must Be The Honey” lace locks.
Would you go and take a ride with Nelly and these yellow LeBron Xs? Leave a line in the comment section, and keep it locked to Nice Kicks for all of your sneaker news and information.