How great can you be? How much can you do? Nike entertains all possibilities of adventure and athletic challenges with their new “Just Do It” campaign. The longtime credo enters the digital age, taking to hashtag form and Nike+ tasks.

The new Nike+ Running and NikeFuel challenges exemplify the new #justdoit campaign. Runners with respective apps and accessories can challenge their friends across the world to a race to the virtual finish line. Participants can choose who they challenge, the name of the race, time period, distance and chat with their friends. Progress will be tracked on a leaderboard and users can see where they rank amongst friends. In addition, users who participate from August 20 to September 13 can log their miles for a chance to participate in an upcoming crowd-sourced Free Run concept. Check out the commercial before for a fun take on the 25th anniversary of #justdoit.