New Balance has been known to draw inspiration from a wide variety of sources, including everything from country fairs to horse racing. The brand is extremely creative in their approach to packaging sneakers as well as coming up with names for them. In this week’s installment of Sneaker Nicknames Explained, we delve into a number of New Balance kicks to discuss the meaning behind the monikers handed to them.
New Balance Made in USA “American Rebel” Pack
The New Balance “American Rebel” Pack pays homage to the rebellious spirit embodied by those in the motorcycle and hot rod cultures of the 1950s and 1960s. The red colors symbolize the colors of choice for many hot rod owners, and the leather accents represents jackets worn by both groups of people. Lastly, the silver accents recreate the feeling of chrome accents that were present on the bikes and cars of the time.