This Day in Sneaker History: LeBron Signs Record-Setting Deal with Nike

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This Day in Sneaker History: LeBron Signs Record Setting Deal with Nike


Ten years ago today, LeBron James was made the crown prince of Nike at only 18 years old. Reigning now as the king of hoops and an ambassador of sportswear, James made history in 2003 with his record-setting $93 million contract. While the seven-year deal was certainly fruitful for Nike and LeBron, some sneakerheads would say that it really started kicking in the last year, when the Air Max LeBron VII released. In 2010, LeBron and Nike inked another seven-year contract with payment details undisclosed, but estimated at $15 million a year. Since LeBron signed with Nike ten years ago today, what has been your favorite LeBron shoe and commercial? Tell us in the comment section.

image via Nike Talk

Ian Stonebrook lives in Austin, TX where he spends most of his time kicking it with friends and fam, hooping, golfing and going out.

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