With ties to space exploration and hosting the 2013 NBA All-Star Game, Houston is the perfect place to highlight a shoe and campaign based on the power of flight. Jordan Brand took advantage of the 2013 NBA All-Star Weekend and gave fans and enthusiasts alike an experience of a lifetime. Jordan Brand?s ?Dare To Fly? Space also specifically showcases the newest Air Jordan model, the Air Jordan XX8. With a trial area for fans to try on the sneaker, and special guests in attendance, visitors showed great excitement for the launch. After the fans tested the Air Jordan XX8, Chris Paul was interviewed by rapper Bun B. CP3 and Bun B took also questions from the audience and took photos with them as well. Check out all the aspects of the event below as we take you inside the event.

Inside Jordan Brand’s “Dare To Fly” Space

Inside Jordan Brand’s “Dare To Fly” Space

Fan Trying on a Pair of the Air Jordan XX8

Fans Checking Out the Air Jordan XX8

Air Jordan XX8 Trial Station

Air Jordan XX8

Inside Jordan Brand’s “Dare To Fly” Space