Adidas has introduced the newest innovation in running, BOOST technology. BOOST technology consists of added comfort to give individuals a more energized running experience. With BOOST, a runner obtains the highest energy return of any running sneaker out on the market. One final feature ofBOOST cushioning is that it is durable and made to handle the elements. ?These tests revealed that, when taken from +40 to -20 degrees Celsius, BOOST? foam is three times more temperature-resistant than standard EVA material, providing a more consistent run.? Look for the BOOST-enabled adidas sneakers to go on sale February 27, 2013.