Kobe Bryant shines with the brightest of stars in the NBA. The “Black Mamba” is known for his ruthless assault on defenders, passionate will to win, and undivided focus on being the absolute best. Not only is his game revered, but his latest sneaker, the Nike Kobe 8 System, has received rave performance reviews. For 17 years and counting, NBA fans have known when a big shot was needed, they can #COUNTONKOBE. Check out the first commercial spot for the #COUNTONKOBE campaign below, and jump over to Nike, Inc. for more information.