2. Jeremy Scott & adidas Crash the Super Bowl Halftime Show
In the entertainment business, the stage doesn?t get much bigger than the Super Bowl Halftime Show. Jeremy Scott and adidas left their stamp on the screen and the social world, outfitting Madonna?s dancers in custom crystal Wings sneakers and music note tracksuits. The spirited sneakers and jingle jackets created conversation for the brand and eventually got the ball rolling for Jeremy and adidas? biggest year to date.