Not long after on again, off again boyfriend Justin Bieber signed on, starlet Selena Gomez has become partners with adidas Neo Label. The three year deal will run through 2015, and place Gomez at the forefront of the line designed for the teenage demographic. She will be one of the faces of NEO’s “Live Your Style” seasonal campaign debuting February 2013. Check out the video below and stay tuned for more to come from adidas NEO.