2. Dwyane Wade

image via Adonai Brand

Dwyane Wade‘s tenure with Jordan Brand was shorter than expected, but his signing was among the most important. With sale struggles following MJ’s final retirement, the Air Jordan line needed an active spokesman and Wade’s star power was strong enough to assist. While on court endorsement of the AJ signature series eventually segued to his own Wade line and eventual departure, he still stands as the biggest individual star to join Team Jordan.