adidas adiZero Primeknit London Launch Event Recap


After three years in the making, the adidas adiZero Primeknit launched in London for the 2012 Summer Olympics. The seamless sneakers were on display and available for sale, with only 2,012 pairs of the red and white colorway produced. Take a look at images from the pop up shop below.

adidas adiZero Primeknit London Launch Event Recap

adidas adiZero Primeknit Display

adidas adiZero Primeknit London Launch Event Recap

Attendees interacting with the display screen

adidas adiZero Primeknit London Launch Event Recap

adidas adiZero Primeknit Shoe Wall

adidas adiZero Primeknit London Launch Event Recap

adidas adiZero Primeknit

adidas adiZero Primeknit London Launch Event Recap

adidas adiZero Primeknit

adidas adiZero Primeknit London Launch Event Recap

adidas adiZero Primeknit

adidas adiZero Primeknit London Launch Event Recap

adidas adiZero Primeknit

adidas adiZero Primeknit London Launch Event Recap

adidas adiZero Primeknit London Launch Packaging

Photography by Ravi Sidhu

Ian Stonebrook lives in Austin, TX where he spends most of his time kicking it with friends and fam, hooping, golfing and going out.