Nike Implements New “Twitter RSVP” Release System

The recent release of the Nike Air Foamposite One “Galaxy” has brought to light one of the biggest problems in the sneakerhead culture. In addition to lines lasting days and?weeks, recent news has also depicted the “sneaker community” in a negative angle. To alleviate the problem, ?a new “Twitter RSVP” system has been launched?to help manage product releases at all Nike Stores.?The new Twitter RSVP system is relatively simple. Nike will announce a RSVP Date, and will begin the RSVP process at a random time on the posted date. Those who respond in time with the necessary information will have secured a pair of sneakers once Nike?s Twitter system responds. ?Nike has also banned midnight in-store releases, as well as pre-orders. Check out more information below.

Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitter for launch announcements and frequent updates.

The Twitter RSVP Process:

On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:

1.The product-specific #tag tweeted by the store
2.The last 4 digits of your State/Passport/Military/School ID number
3.Your shoe size (limit one).

Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.
Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.

How do you properly RSVP through DM? Here’s an example:

Store Tweet:
Twitter #RSVP is now open for the Air Foamposite One.#Electrolime

Consumer Response (DM):
#Electrolime, 4253, 10.5

(For more information about sending a DM, see the Twitter Help Center.)

Twitter RSVP Terms and Conditions:

One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
Resell or trade of Twitter RSVP confirmation is prohibited.
Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
Lines will not be allowed to form outside the store for this release.
Launch process is always subject to change at any time at the discretion of Nike, Inc.

Find your local Nike Store?Twitter account:

Store Name City State Twitter Handle
NIKETOWN Boston Boston Massachusetts @NikeBoston
NIKETOWN Chicago Chicago Illinois @NikeChicago??
Nike Dallas Dallas Texas @NikeDallas
Nike Las Vegas Las Vegas Nevada @NikeLasVegas
NIKETOWN Los Angeles Beverly Hills California @NikeLA?
Nike Mall of America Bloomington Minnesota @NikeMallAmerica
NIKETOWN New York New York New York @NikeNYC?
Nike Portland Portland Oregon @NikePortland
Nike Roosevelt Field Garden City New York @NikeRooseveltFD
NIKETOWN San Francisco San Francisco California @NikeSF?
Nike Santa Monica Santa Monica California @NikeSantaMonica
Nike Scottsdale Scottsdale Arizona @NikeScottsdale
NIKETOWN Seattle Seattle Washington @NikeSeattle?
Nike Running Bay Street Emeryville California @NikeBayStreet?
Nike Running Eugene Eugene Oregon @NikeEugene
Nike Running Fashion Island Newport Beach California @NikeFashionIsl
Nike Running Fashion Valley San Diego California @NikeFashionVal
Nike Running The Grove Los Angeles California @NikeTheGrove
Nike Running Lenox Square Atlanta Georgia @NikeLenoxSquare
Nike Running South Coast Plaza Costa Mesa California @NikeSCPlaza
Nike Running Stanford Palo Alto California @NikeStanford?
Nike Running Westchester White Plains New York @NikeWestchester
Nike Running Westfarms Farmington Connecticut @NikeWestfarms
Nike Running Westport Wesport Connecticut @NikeWestport


Source: Nike, Inc.


  1. skeptical says:


    1. Rataface805 says:

      Weak shit this is crap just another way for shady Nike employees to reserve their pair fuck that his twitter system I’ve replied to the tweets within seconds and I never got shit fuck Nike Santa Monica that’s the store in the picture

    2. PowerChord says:

      only an idiot would be blind to the idea that this ensures safety for customers. ?it’s about time Nike uses their resources properly.

    3. Pbeakk says:

      This is horrible. You used to be able to get the shoes you wanted by getting there early. Of course it was getting ridiculous but if you were the first one in line you were getting a pair in your size. Now there is no way to ensure you get a pair. The computer nerd is going to get the shoes instead of the sneakerhead. I’m disgusted.

      1. Reginald says:

        Keep complaining sir see where it takes you. Guess how many fucks Nike gives about some nobody’s opinion? None.

      2. Patrick says:

        Computer nerd?? It’s 2012, billions of people use twitter.? Welcome to the future.

        1. RealDiehl says:

          This bullshit!! Yeah computer nerd!! Twitter is for fags n computer nerds. This all bullshit. Just make enough shoes for everyone!!! Bottom line!!

          1. blumpkin says:

            ….says the guy ON THE INTERNET

      3. Nate aka Nat says:

        Your mad cause now instead of waiting in line outside?you have to wait in front of your computer?
        Nike’s gonna give you the RSVP day. Thats the only day you would have to wait to reply. 24 hours max.

      4. theizz says:

        No matter what, all you guys are going to make a twitter to try to get shoes. Quit crying.

    4. stacks_on says:

      fuck nike and there rsvp shit, to many cornballs rocking j’s anyway guess gucci , prada, mauri and lv will get mah money i aint dealing with this shit

  2. sneakerguy57 says:

    i love it much better nike

    1. JW says:

      It kind of takes the soul out of being a sneakerhead. People where willing to stand in lines for days and now you just have to be sitting on a computer or on a smartphone or iPod.

      1. Bob says:

        what dont people understand about STILL BEING ABLE TO CAMP. ever heard of footlocker or champs?

  3. mdove says:

    Can’t you only DM people who are following you?

    1. Anonymous says:

      This is correct. This will never work because the store has to follow you back before you can DM them. The only way I see this working is if every store’s twitter account has an “auto follow-back” configuration.

      1. Sota612 says:

        This is not correct. my Nike store I can DM and they do NOT follow me at all. Go and try it.

        1. Sir-Cop-A-Lot says:

          Everyone is correct.? 1. For non verified accounts you can only DM if they follow you back.? 2. However, Nike has verified all of its location accounts now so you are able to DM them.

          1. Mdiehl1981 says:

            Gay info . U would agree prufessa

          2. ThePrufessa says:

            No, fucktard, I don’t agree.

          3. Jhans13 says:

            Just tried to send a test DM to @nikenyc. tells me i cant DM someone who isnt following me.

          4. True Game says:

            yup, same here. just tried sending a DM to Niketown Chicago.


  4. Anonymous says:

    Philadelphia needs a Nike Store

    1. Dannydigg32 says:


      1. CeeJizzy says:

        Wat about tha DMV? we tha nation’s capital but we dont get thaa respect we deserve

    2. PhillyFreezer says:

      King of Prussia is getting one.

      1. Mdiehl1981 says:

        Foreal? When

    3. ThePrufessa says:

      so does detroit! what the fuck!! how do our two cities not have a nike store?!?! the closest thing to nike store here is house of hoops.

  5. wait WTF what about san antonio?..

    1. Tjones2430 says:

      ?i kno right, thats that BS

    2. Andrew Hintz says:

      What do you expect. San Antonio doesn’t have a Nike store/town

  6. Chito Ferrufino92 says:

    where is dc at

    1. Georgetown?store?isn’t?open yet so i guess they’ll update accordingly,

      1. Bozzy says:

        What about the house of hoops in pg ?

        1. Kman says:

          house of hoops is footlocker, nothing to do with nike

  7. thatdude says:

    Does this mean people like me with huge ass feet can RSVP our size and actually get them to ship that pair to our store?

    1. Eriqc says:

      No read dumbass

    2. ThePrufessa says:

      what this means is you have to READ how this works and then follow through on that you dumbass!

  8. Chito Ferrufino92 says:

    we need 1 in dc wtf man

    1. Jaman360 says:

      its on the way homie…gtown ?shit jus got real

      1. Tmshipp says:

        Is there any word on when the grand opening is??

  9. thatdude says:

    Also expect hackers to get the majority of the shoes. Why the fuck would you do this, waiting in line is about dedication. If a reseller wants to put in the time to do that, good luck, but creating a program to get your twitter account to respond really fast takes no effort and let’s the resellers win.

    1. Sota612 says:

      No offense, but waiting in line weeks before a drop is NOT dedication, its having no life. There are tons of dedicated sneaker nerds out there, who don’t have time to do this. We have jobs. We have careers. We have families. Frankly I highly doubt the normal run of the mill reseller will be smart or clever enough to comprise a hacking program to respond really fast to twitter rsvps lol. Otherwise they’d most likely have a good paying job like the rest of us and not have to resort to selling shoes for a couple hundred dollars.?

      Also don’t forget that they have to show their unique state ID number etc to pick up the shoes. This is awesome.

      1. thatdude says:

        Well I agree they have no life, but it still takes dedication to camp out for any product. And you’re really underestimating what people will do to make some cash. Sure the run of the mill idiot reseller will be out of luck, but look at ticketmaster, people are on top of the shit immediately and then go ahead and sell it on stubhub. A state ID just means one person can’t buy multiple shoes, it does nothing to stop individual resellers.

        1. Yes, I have concords says:

          it takes?dedication?to camp. but if you can’t camp it doesn’t mean you’re not?dedicated

        2. Scotty says:

          well at least one person cant go in a swoop up like 3 pairs I mean that’s a benefit it any

      2. Bigp703 says:

        No offense but I have waited in line for 4 days for shoes, and I’m far from not having a life. These days you can run a business from an iPad or a any Smart phone. Please don’t try to offend the ones who wait in line. Some of us make more money than you would think,you just couldn’t tell by looking at us.

        1. Sota612 says:

          I’m not trying to offend anyone, but they’re aren’t a lot of people running true coporations from their ipad lol. If you do, props and salute. However 99% of the people see in line waiting for days arent adults. They’re hypebeast teens and all their crew and family and shit. That’s not cool.

        2. T8stang says:

          Wtf? If you make as much money as you say you do why wait 4 days pay an extra hundo. Shit I have just so that I don’t have to wait in line…

          1. Anonymous says:

            Exactly!!! Thank You for check mating a conversation!

      3. Youngmel66 says:

        There are no life ppl who are on twitter all the time so ie it will be the same way… A lot of ppl will miss out because of that

    2. s.heroi says:

      Man, I love my kicks, but if you see me waiting in line for 4 days St. Peter better be at the front of that b** checking people into Club Paradise! If I really needed a pair that badly, I’d rather use a part of that time to make a little extra money and get it some other way. Dedication is one thing, but THAT’S what you call practical and resourceful.

      Fortunately, I live in Toronto where people don’t seem to check for the Nike store if the shoe is selling at other places (it was like me and 4 other people at store open for the Black/Cements last November).

  10. Tony Rix says:

    what the @Fing Joke @twatter, this is?beyond ridiculous, you gotta use twitter to be able to get some shoes now! as if it wasnt hard enough already!!??

    1. Sota612 says:

      But…..you had to use Twitter anyway for when Nike does their midnight drops. What changed? If you want to buy instore, just go to Finishline, HoH/Footlocker, Footaction, Champs, etc. You have tons of options

  11. Kixter says:

    Its actually a good idea; not the best, but good. It alleviates a lot of issues, especially quantity issues and angry lines of people who somehow didn’t realize they wouldn’t get a pair if they were # 500 in line. Footlocker, Finishline, etc. should follow suit.

  12. Possam34 says:

    Does Nike Running Get The Jordan Releases?

      1. Possam34 says:

        Wow then why include it in the twitter list no one camps out for running shoes…

  13. Riri says:


  14. Sota612 says:

    This is a GREAT idea. No more getting up early, no more fucking no life bitchass campers sitting in front of the store for a week, ?nothing. Plus the RSVP drops a few days before the actual release, so if you miss it, you still got other chances on other websites or in store. PERFECT. My Nike store is debuting the RSVP on 4/19 for the Playoff XII’s.

  15. Sam says:

    Twitter? Really? This could possibly be worse than the lines, it will cut down on violence but it’s going to cause prices shoot up through all the resellers. Oh wait that’s right, Nike doesn’t give a fuck about prices or customer satisfaction.

    1. Izm One says:

      ?Explain your reasoning.? How will this change prices?

      1. “it’s going to cause prices shoot up through all the resellers — There’s your answer. He’s not talking about Nike… whom by the way, seems to be raising prices themselves, quarterly.

        1. ThePrufessa says:

          it still doesn’t say why resellers prices will go up though. why does twitter make their prices go up??

          1. Your Mother says:

            Oh my gosh, you are an idiot..

          2. ThePrufessa says:

            If I’m so dumb then why don’t YOU explain now this will make prices go up

          3. Sam says:

            There are certain programs you can make that allow you to quick reply to a tweet. You know how random accounts spam the shit out of you when you tweet with random buzz words? Same thing. Programs can be made where a reply will be sent as soon as they tweet the info. Therefore, resellers can create/purchase said programs, reserve shoes quicker than other people who have jobs and can’t afford to sit and watch twitter all day, then resell the shoes for whatever they please. Less sneakerheads will have the shoe, therefore demand will rise, and alongside that, prices.

          4. ThePrufessa says:

            Thanks for the intellectual response. Now my question is why can’t those who want the shoe for themselves (instead of reselling them) use this same program to get their shoes? I don’t think this will do anything to resell value. I think the playing field is just as even as before except it’ll be a lot more controlled and a lot less mayhem on release dates. There will still be the same amount of shoes available and only a certain amount of people will be able to get them.

        2. Sam says:

          I appreciate the quote, somehow everybody decided to jump my ass about it without reading the whole thing.

    2. MRGABE says:

      seems like you just give too much of a fuck about Nike.

      1. ThePrufessa says:

        just like people here that complain about my comments give too much of a fuck about me.?

    3. ThePrufessa says:

      how on earth will this affect prices? twitter is FREE!?

    4. theizz says:

      The prices won’t go up. It’s the same amount of shoes just being sold in an organized fashion. Re-sellers?aren’t going to raise the prices because you have to RSVP ‘em.

  16. PoloDaDon says:

    so what if yu dont have twitter?

    1. Sota612 says:

      Get Twitter lol. Or just buy in store at another location or online when they drop. Simple bro.

      1. PoloDaDon says:

        i yea i know lol i have twitter and all but im sure there’s people who are continuous shoppers of these nike stores who dont use social media its not fair to them

        1. ThePrufessa says:

          well if they start a twitter account and only follow nike it would be very EASY for them to get the updates since nike will be the only tweets in their feed.?

          1. Master Chief says:

            Thanks Im going to do that now haha

    2. MRGABE says:

      what if i dont have money? what if i cant wait outside? what if i cant stay awake?

    3. ThePrufessa says:

      then you go online and sign up.?

  17. Brightside says:

    Greeeeeat. NO NIKE STORE FOR FLORIDA #Thanx4Nothin

    1. Ghjgkghj says:

      I was about to say there was one in Orlando, FL but I guess im wrong..but then again the galaxys did drop in Orlando at the mall

      1. Jerry Ryan says:

        she said yeeezy we could get married at the maaaaaall
        bitch you gotta crawl ‘fore ya baaaaaaal.-that shit cray

        1. MRGABE says:

          horrible. lyrics readily accessible on the internet and you quote the song VERY WRONG.

          1. Yes, I have concords says:

            lol he’s mad

  18. ICantFeelMyFace28 says:

    This is historic

  19. L S says:

    This would be great, i hope all stores that sell their products follow suit?

  20. OmigodItsTike says:

    Stupid….now you gotta watch twitter all day for the tweets? And everybody isn’t on twitter..How bout this, produce more and dont announce release dates

    1. Ctexx508 says:

      If you got a much better solution we and Nike would like to hear it, so for now either watch the damn tweets or go back to staring at a comp screen at 11:59 pm like a fool or wait in line with 100 people when the first 12 will get em with their sisters and cousins.?