A Conversation with adidas Rose 2.5 Designer Robbie Fuller

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To whom much is given, much is tested. Such is the responsibility of crafting the signature shoe for Derrick Rose. Adidas Basketball Category Designer Robbie Fuller has the dream job of lacing the league?s MVP with the demanding task of equipping the most explosive feet in the NBA. Coming off the performance success of the Crazy Light and the aesthetically embraced Rose 2, we talked to Robbie about his latest creation, the adidas adiZero Rose 2.5.

Nice Kicks: What are the challenges of creating a sneaker for Derrick Rose?

Robbie Fuller: Functionally, making sure it can keep up with his speed, lock him down, and give him the right traction. Style wise, making sure it can go from court to street, and for sneaker culture, making sure it can get more positive feedback on your blog than everybody else?s shoes [Laughs]! To be honest, when you have a favorite athlete you don?t just want to seem them drop 40 every night only, you want to see their shoes be as tight as they can be. When we sit down to work on a Derrick Rose shoe, we know we?re doing a piece of history and we have to make sure we really step up.

adidas adiZero Rose 2.5

adidas adiZero Rose 2 & 2.5

Nice Kicks: Two signatures in one season seems to be a new idea adidas is pushing. What was the reasoning behind that?

Robbie Fuller: I think it?s unique. The way our innovation works is that we?re continuously innovating, and things aren?t always just ready at the beginning of the season. Sometimes they take a little more finesse to get right. By approaching his footwear twice a year, we?re able to make tweaks, where necessary, to make sure that he has the best advantage possible on court.

Nice Kicks: So you?re saying that the Rose 2.5 is being worked on when the Rose 2 is being played in?

Robbie Fuller: Yeah. Continuously, we?re working on things. You?ve got these windows of opportunity to build these benefits into the shoe. By us having two separate models, we can reevaluate the shoe and maybe get that extra little piece into the shoe that you wouldn?t have if you were just going to do a new colorway. A new color won?t make you faster, but these benefits will.

Nice Kicks: How involved is Derrick in the design process?

Robbie Fuller: He has a desk right next to mine [Laughs]. I?m just kidding. We meet with him several times a year, whether it?s myself or with the athlete?s service team, and we collect all that information. From a comment space, he?s really adamant about the look and the style of the shoe. We take the responsibility of blending and balancing that with the functional breakthroughs so that shoe can easily go from court to street.

Nice Kicks: Do you have any first hand examples of a style aspect that he either loved or nixed?

Robbie Fuller: It?s one that he says every time we meet up: it?s always about the simple look of having a clean toe. You can see that?s been pretty consistent across all his shoes. It looked really good on the 1.5 with the white toe, all-patent. This year, we wanted to bring some shine to the toe as well, and we did it through the satellite graphic. He sets the expectation of making sure that it?s clean, simple, and super wearable, and this is how we delivered.

adidas adiZero Rose 2.5

Satellite view of Derrick Rose's Englewood neighborhood graphic on the toe box

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  1. Fvcyov says:

    Is that what you call design? only the Tmacs are real basketball shoes released adidas pure ass shoes

    1. Yung Rawdriguez says:

      Yup, the T mac was one of the best looking and for sure one of the best shoes to play in, until T Mac left Orlando after that the show become shitty

    2. Rlee07928 says:

      tmacs were dope but these aint half bad either

      1. Jarrett Jack says:

        Random Q: WHAT IS THE POINT OF THE 2.5 SHOE??!!?
        Doesnt look better, has same sole, he says two shoes a year are ‘unique’…cmon Bron did that LAST YEAR
        This article proved once more…Nike>>>adidas lol

  2. Anthony Norfleet says:

    is that?a bump on his shit

    1. KLYMAXX says:

      LMAO I thought the same thing, I was thinking “damn is that the best pic of this guy that NK has?”

    2. Kelso11508 says:

      *kevin hart voice*….fuck is on yo gawt damn face 0____0

  3. Leo2k2ndc says:

    Its a yellow mic, look near his ear

  4. Erok says:

    Dope I like the light Forums also

  5. Yung Rawdriguez says:

    Who would wanna take credit for this?monstrosity?

  6. Sniper says:

    Big ass yellow zit on Fuller’s face. gross out

  7. Boss says:

    Somebody pop that fucking pimple on my mans face…

  8. TMac says:

    It’s a microphone. ?You guys are fucking stupid.

  9. Shoe Game says:

    I bet blood skeet out that zit ?instead of oil puss… bust it…bust it…bust it….

    1. i believe thats a mic man

  10. Seanny D says:

    My question would be: Why are the shoes so fucking ugly?

    1. APB says:

      word up. I don’t see nobody wearing em but Rose. I don’t think he likes them either…lol

  11. albxny says:

    stop hating. great shoe. adidas stay original! keep it up.

  12. Djkhkfd says:

    That zit is fucking repulsive

  13. APB says:

    Fuller got the ill cumstain on his cheek. no bed manners at all.

  14. Powder says:

    Looks like a bot FLy larvae about to surface on his face. nasty

  15. Fontane says:

    WHY is it so yellow?? Jesus H. Christ!!!

    1. Fontane says:

      AND it’s red around the bottom, it’s about to burst!!

  16. Sam says:

    I don’t know what kind of zits you people have been growing, but it’s obviously a microphone. Read the rest of the comments.

    1. Phisoderm says:

      It’s obviously and oily puss filled zit captured on camera..

      1. Sam says:

        Dumb. Just…. dumb.