For a while now, we have seen teasers of the #makeitcount campaign from Nike. Today, Nike unveiled the FuelBand, a watch/calorie counter/goal setter. The purpose of this fitness tracker and iPhone app is to show that ?Life is a Sport.? With inspiring scenes from movies and other events, this might be one of the most influential campaigns of our time. The Nike+ FuelBand will be available for pre-order at 5PM EST and available for sale on February 22, 2012 for $150. Check out the primary #makeitcount Nike+ FUELBAND below. Also, click here to learn how this newly developed device works.