Nike MAG Officially Unveiled

Nike Mag

“This project is exciting to me because it brings together three very passionate audiences: the Parkinson’s community, the sneakerheads and Back to the Future fans.” – Michael J. Fox.

A few moments ago, Nike officially unveiled the Nike Air Mag AKA “Marty McFly” shoe. As stated earlier, Nike announced that 1500 pairs of this shoe will be auctioned on eBay, nikemag.eBay.com, with all net proceeds going directly to the Michael J. Fox Foundation. The auction will begin tonight at 8:30PM PST and end on September 18 (150 pairs will be posted on eBay per day for 10 days). The Nike Air Mag has been anticipated for the longest as it first showed its face in the 1989 2015 released film Back to the Future.

Leading up to the release of the Nike Air Mag, a 50 million match grant was given to the Michael J. Fox Foundation by Sergey Brin and Anne Wojcicki; they will match all donations to the foundation, up to 50 million dollars, through the end of 2012.

“We wanted to translate the excitement people have for the ‘greatest shoe never made’ and for the Back to the Future into positive action,” said Mark Parker, CEO of Nike. “But the long term objective is to raise awareness so the Foundation can achieve their goal of eradicating Parkinson’s disease.

The Air Mag is the first rechargeable footwear from Nike were designed as an identical replica to the originals seen in the Back to the Future II movie. Some of the constant elements include the upper contours, the glowing LED panel and the electroluminescent Nike logo in the strap. The Nike Air Mag actually illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.

What are your preliminary thoughts on the Nike Air Mag?

Nike Air Mag Officially Unveiled

Nike MAG

Nike Air Mag Officially Unveiled

Nike MAG

Nike Air Mag Officially Unveiled

Nike MAG

Nike Air Mag Officially Unveiled

Nike MAG

Nike Air Mag Officially Unveiled

Nike MAG

Nike MAG

Tinker Hatfield unveiling the Nike MAG

Nike MAG

Tinker Hatfield introduces the Nike MAG

Nike MAG

Nike MAG

Nike MAG

Nike CEO Mark Parker discusses the Nike MAG

Nike MAG

Mark Parker discusses the Nike MAG

Nike MAG

Nike MAG sketch

Nike MAG

Nike MAG sketch

Nike MAG

Nike MAG drawing

Nike MAG

Nike MAG drawing

Nike MAG

Nike MAG sketch

Nike MAG

Nike MAG sketch