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Watch The Toes: A History of Kanye & Jay-Z’s Sneaker Ventures

Who’s Gon Cop Me

Rocawear R+ Evolution

Shoe: Rocawear R+ Evolution
Year: 2009

Trend savvy and 30 something, the young exec kept business in house. The R+ Evolution took cues from the Air Yeezy and RT1, blending retro and new school fashion. An $85 price pointed at the coming of age for Rocawear footwear.

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