Over the years, we have witnessed a ton of intriguing New Balance releases to say the least. Drops such as the 999 “The Kennedy”, the Highs and Lows x New Balance 577 ?Night and Day? Pack and the Burn Rubber x New Balance MT580 have caught the attention of many throughout the first quarter of 2011. Our homie Rick Williams, the owner of Burn Rubber and Distinct Life, is no stranger to the New Balance game, and he is not afraid to reveal his affinity to the storied brand.
Today, Rick Williams’ Distinct Life site kicks off its month-long New Balance 30 for 30 series in which he will be rocking a different pair of New Balance sneakers for every day in the month of June. During the next 30 days, Williams will sport a mixture of soon-to-be-released New Balance sneakers that will release in the coming months, along with some classic New Balances that happen to be favorites of his.
The New Balance 501, dressed in red, white, and navy, is Williams’ choice today. This extremely lightweight sneaker features an extremely breathable silhouette and possesses a base comprised of nylon and suede. It is expected to hit retailers in July, therefore, this shoe should excite many considering its Independence Day-esque color scheme.
Lastly, Rick Williams and Distinct Life will be giving away two codes at the end of the month for people to design their own 574 using the new “Custom US 574” program. What are your thoughts on the Distinct Life x New Balance 30 for 30 series? View an additional photo of this New Balance 501, along with full flyers of the New Balance 30 for 30 series and the aforementioned contest.