Eddie Cruz Discusses the Evolution of UNDFTD x PUMA Collaborations

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Since 2008, Eddie Cruz and the UNDFTD team have brought a revived energy back to the PUMA brand. From the instant classic UNDFTD x PUMA Mid “24K” Collection to the recently released UNDFTD x PUMA Clyde ?Stripe-Off? Collection, we have witnessed some incredible, stylish designs collaborative efforts of both parties. Recently, we hooked up with UNDFTD Co-Owner Eddie Cruz in Los Angeles to discuss the history and evolution of the ongoing UNDFTD x PUMA partnership. View the video above to hear Eddie Cruz touch on a number of topics including technology upgrades on the PUMA Clyde, Walt Frazier and UNDFTD x PUMA’s two-year roll out.

Associate Editor. Houston, Texas native. Fan of basketball and basketball shoes.

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14 COMMENTS

  1. God damn that shirt is ugly. ?And why is he wearing it with only the top button done? ?He finna get shot by a real chollo lmao.

  2. God damn that shirt is ugly. ?And why is he wearing it with only the top button done? ?He finna get shot by a real chollo lmao.

  3. God damn that shirt is ugly. ?And why is he wearing it with only the top button done? ?He finna get shot by a real chollo lmao.

  4. all you people who HATE just need to stop with all that bs negativity. eddie cruz is a staple in bringing sneakers and streetwear to a forefront. he’s a smart dude who knows the business side as well as the consumer side. ya’ll just dont know. and judging how he wears stuff. wow you guys really have no lives. lol

  5. all you people who HATE just need to stop with all that bs negativity. eddie cruz is a staple in bringing sneakers and streetwear to a forefront. he’s a smart dude who knows the business side as well as the consumer side. ya’ll just dont know. and judging how he wears stuff. wow you guys really have no lives. lol

  6. all you people who HATE just need to stop with all that bs negativity. eddie cruz is a staple in bringing sneakers and streetwear to a forefront. he’s a smart dude who knows the business side as well as the consumer side. ya’ll just dont know. and judging how he wears stuff. wow you guys really have no lives. lol

  7. The kicks are hot but i refuse to wear shoes without socks…..even with the anti-microbial footbed, that’s still gross.

  8. The kicks are hot but i refuse to wear shoes without socks…..even with the anti-microbial footbed, that’s still gross.

  9. The kicks are hot but i refuse to wear shoes without socks…..even with the anti-microbial footbed, that’s still gross.

  10. sorry but I’ve known that dude since the mid 90′s and yes, he’s a smart business man but dude is a serious douchebag.

  11. sorry but I’ve known that dude since the mid 90′s and yes, he’s a smart business man but dude is a serious douchebag.

  12. sorry but I’ve known that dude since the mid 90′s and yes, he’s a smart business man but dude is a serious douchebag.

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