Since 2008, Eddie Cruz and the UNDFTD team have brought a revived energy back to the PUMA brand. From the instant classic UNDFTD x PUMA Mid “24K” Collection to the recently released UNDFTD x PUMA Clyde ?Stripe-Off? Collection, we have witnessed some incredible, stylish designs collaborative efforts of both parties. Recently, we hooked up with UNDFTD Co-Owner Eddie Cruz in Los Angeles to discuss the history and evolution of the ongoing UNDFTD x PUMA partnership. View the video above to hear Eddie Cruz touch on a number of topics including technology upgrades on the PUMA Clyde, Walt Frazier and UNDFTD x PUMA’s two-year roll out.