Just two months after signing Steelers? outside linebacker LaMarr Woodley, we have now learned Jordan Brand has officially signed NASCAR driver Denny Hamlin. According to CNBC’s Darren Rovell, Hamlin will wear Jumpman branded racing gloves and the logo will also appear on his uniform belt, back and shoulder areas. As for shoes, Hamlin will not sport Jordan Brand shoes in the car; however, he will wear them off the track.
Major sneaker brands have not penetrated NASCAR a lot in the past, but MJ’s love for motorsports (he has sponsored a motorcycle racing team since 2004) is undoubtedly the connection here. What are your thoughts on this shocking Jordan Brand signing of NASCAR Driver Denny Hamlin? Let us know your thoughts in the comment section below.