Jordan Brand Signs Denny Hamlin

Just two months after signing Steelers? outside linebacker LaMarr Woodley, we have now learned Jordan Brand has officially signed NASCAR driver Denny Hamlin. According to CNBC’s Darren Rovell, Hamlin will wear Jumpman branded racing gloves and the logo will also appear on his uniform belt, back and shoulder areas. As for shoes, Hamlin will not sport Jordan Brand shoes in the car; however, he will wear them off the track.

Major sneaker brands have not penetrated NASCAR a lot in the past, but MJ’s love for motorsports (he has sponsored a motorcycle racing team since 2004) is undoubtedly the connection here. What are your thoughts on this shocking Jordan Brand signing of NASCAR Driver Denny Hamlin? Let us know your thoughts in the comment section below.


I think that it is cool that Jordan Brand is expanding to other sports and events. I just noticed tonight that Denny Hamlin had the Jordan logo on his racing suit. I have been a fan of NASCAR for a long time and it is good to see other sponsors branching out from their normal area. I would love to see Jordan come out with some type of shoe that has something to do with NASCAR, even though I probably wouldnt be able to afford them. I love the comfort and styles of Jordans, just hasn't been in my price range for the most part to own them. Keep doing what Jordan does and make those shoes. Jordan love Jay.