Video: Air Jordan 2011

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Air Jordan 2011 Video


Senior Footwear Designer, Tom Luedeke, and VP of Creative Design, Tinker Hatfield, take you through the design and performance features of the latest Air Jordan flagship model, the Air Jordan 2011. The two also discuss how the game of basketball has changed and what adaptations have been taken by Jordan Brand to create a shoe for adaptive players.

31 COMMENTS

  1. Doesn’t change the fact that if you look at it, its mediocre. I’d take the Jordan Icons (remember that?) than these. Lets hope it performs well than it looks.

  2. Better than the 2010. I’d cop the YOTR ones. I like the colors and material placement on that particular one better than the other 3.

  3. I want to see em in person. If they lost the stupid ass waffle pattern and dropped to like $140, Id consider.

  4. This Jordan 2011 is a lot like the Bugatii Veyron. Ugly as hell but, great for over priced. Not many people will want to drop coin on this not to mention when there’s far too many other retros coming out this year alone that are 10 times better looking than these. $170!!!! JB is out of their F’n minds!

  5. i think these are hot, ppl keep bitchn bout the price but they have functionality w/ the interchangeable midsole and all… weren’t the 11 cool greys goin’ for $175? It’s taking folks some time to catch on but i liked the look from the beginning

  6. not worth 170 this video is a scam no shoe is going to make you a better player if your garb then your garb no getting around that unless you work at it

  7. i love the quality of them..they are ok but not all that..ima def cop tho.. wouldn’t hurt to collect these.. i have a feeling they will look better when people see them on someones feet with a butta outfit

  8. Thats what makes Jordan Brand Great all the Haters that talk ish and still Buy the shoes becuse Jordan Brand offers something 4 everyone.. lol

  9. the thing that concerns me is that the midsole isn’t attached to the shoe – your feet in tradionally built shoes can slip within the insole and now you have to figure the chance of the midsole sliding during a hard cut as well.

    people can talk all they want but there is that picture of Wade making a hard cut when he made the shoe’s “debut” on xmas. The shoe looked like it completely crumpled.

    • The Xmas day model was clearly a prototype. It had a red outsole which has since been replaced by a clear outsole. Also, he switched back to the 2010 which further supports the idea that the 2011 shoe was not ready yet.. He played the whole game against Cleveland two days ago in the clear bottom 2011 and had one of his best games of the year.

  10. Did N E body else see those white and grey 9′s and the black and white viz air 9′s?? pause it they show them real quick between 25-30 sec. into the video.

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